I think I can safely say, despite the fact that I am not the Brian J. Dunn who is president and CEO of Best Buy (and really, I should have been part of the prank with a "Brian J. Dunn" name plate on my shirt), that this Best Buy prank is hilarious (tip to Mad Minerva):
The store and brand would have done themselves some good publicity to laugh at the prank.
I'm Brian J. Dunn. And that's what I think.