Yeah, it's all bunnies, kittens, and gerbils right now. Adorable!
But as young and healthy people discover that the law's incentives mean that it is more affordable to act to purchase health insurance only when you actually need care, the animal campaigns are likely to change. And it won't be private groups doing the persuading. It will be the IRS.
With apologies to National Lampoon, of course.
Although with our president, perhaps the threat should be to eat this dog ...
UPDATE: I should note that buying health insurance under Obamacare doesn't mean you can break your leg and then sign up for Obamacare online with an app on the way to the ER--you have to wait for the annual open enrollment period.
But a lot will wait until they feel they have reached an age where they are more prone to becoming ill.
And I'd like to caution that even that instant coverage option shouldn't be ruled out when you start getting sympathetic stories about those stuck without insurance in that gap. Indeed, the compassion of forcing young uninsured healthy people to buy insurance will be argued even more strongly.
