This tale would be distasteful if a presidential campaign had carried it out because of suggestions to make charges of racism against conservatives in order to divert media attention ("Instead, take one of them — Fred Barnes, Karl Rove, who cares — and call them racists.").
But aside from repulsive tactics, the idea of countering a bad news day would be perfectly acceptable--for a political campaign team.
For people who are journalists--and those who teach journalism, of all people--to coordinate a response that has nothing to do with gathering and reporting news is just another reason why I have no trust in our media to be actual journalists rather than political operatives on the left.
Tip to Instapundit.