This socially conservative, male-dominated country, with a mandatory two-year military conscription for men, has become the male makeup capital of the world.
South Korean men spent $495.5 million on skincare last year, accounting for nearly 21 percent of global sales, according to global market research firm Euromonitor International. That makes it the largest market for men's skincare in the world, even though there are only about 19 million men in South Korea.
Pretty soon, North Korean propaganda will threaten Seoul with a "sea of dry skin."
People, men need nothing more than shaving cream, tooth paste, shampoo, and soap. And the soap has no business being anything but rectangular, white, and with no scent whatsoever.
