Let's see, I own a white Saturn Ion.
Small car owners?
According to a study by researchers at UC Davis, small-car drivers are more pro-environmental and prefer higher density neighborhoods than drivers of others types of cars.
The Ion is bigger than their examples. But smaller than the next category:
The authors of the study found that “mid-sized-car drivers have no distinct travel attitude, personality, lifestyle, mobility, or travel-liking characteristics.”
Of course, it is American-made, so there is more:
If you’re driving an American-made sedan, you might belong to the group psychographers call “belongers.” That’s those who need to belong to a group, are very nationalistic, and don’t like change.The other sizes clearly don't apply. So what about color?
White: Status seekers, gregarious
There you go. According to the study, I'm a gregarious status seeker who is somewhere between an indistinct nationalist and environmentalist.
Wait. My God, I'm Teddy Roosevelt!
Or let me try another explanation for my car. I commute 140 miles to work round trip, want a color that is highly visible in poor lighting, and qualified for a GM friends and family discount.
Psychographers? Psychocrappers is more like it.
